More research
We looked at a study conducted by
Neilsen in April 2012 on the multi screening habits that focuses on a wide
market of 4 different countries; Germany, the UK, the US and Italy this enables
us to get a wider few worldwide rather than just the UK. The resultswere shown in a
graph in the presentation and are the result of the simultaneous use of a tablet while
watching TV. I’ve drawn up a table in my own report to show what exactly these people were doing
whilst on their tablets.
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